A new logo of Nokia has been seen circulating online which left public in surprise, as company changed its logo for the first time in the 60 years history of its services. Nokia announced to change its brand identity with a new logo as it is necessary for fast growth and new services.
The new logo of Nokia is comprised of five different shapes which together makes the word NOKIA. The logo is now changed into multiple new colors depending on the model and use dropping the iconic blue color for all NOKIA devices.
The Chief executive of Nokia told the media that in past we were a company of smart phones and now we are owning a giant business in technology company. Changing the logo is also the need of time and necessary for growth. He spoke on annual Mobile World Congress on behalf of the whole business community of Nokia.
Three Business steps for NOKIA
In 2020 the Chief Executive Pekka Lundmark said that we are aiming on three business steps which are reset, accelerate and Scale. While the first stage is completed and now we are working on second stage. Nokia is the oldest technology company and we are aiming for grow its services and fulfill the demands of its customers.
He further said that we had 21% growth last year in enterprise which is currently 8% increased. We need to take it to double digits as soon as possible and changing the logo is the first step towards growth. He added that major technology firms are working with Nokia to sell private 5G networks to customers.
Nokia is currently reviewing its growth path in different businesses where we can witness global leadership ideas. While talking to the summit he said that India is our most fastest growing market that has lower margins and now we are expecting in North America to be stronger in second half of 2023.