Since its debut in 2016, TikTok has had an extraordinary rise, which has also been well-documented. It is currently one of the most well-known social networks, and by the end of 2022, it’s predicted to be the social media platform with the quickest growth. Having said that, a concern that all businesses should have is how to get popular on TikTok.
Knowing how to make a TikTok video go viral is a highly sought-after expertise for many brands because of its capacity to increase brand exposure and sales. What may be successful on other social media platforms might not be successful on TikTok.
This is due to the fact that, in contrast to many other social media platforms, TikTok’s algorithm does not base video recommendations on the amount of followers an account has. To put it another way, practically anyone can become popular on TikTok—even a brand-new account with no followers.
Being one of the most trend-driven social media platforms, keeping up with the most recent trends is essential if you want to understand how to go viral on TikTok. You can be motivated to produce similar material by being aware of what’s popular with consumers right now, whether it’s a certain dance, audio clip, video style, or subject.
The ‘For You’ Tab
Fortunately, it’s easy to find out what’s popular on TikTok. You can get countless movies and suggestions by just visiting its ‘For You’ tab, which is a personalised feed of carefully selected content. Find a trend as you look through them, decide if it applies to your niche, and if it does, seize the opportunity to make your own film.
Keep in mind that TikTok trends typically only last a few days. So it’s best to act quickly if you have a concept that has the potential to go viral.
If you’re serious about becoming a TikTok viral sensation, try to set aside at least 15 minutes every day to just browse the For You page in order to stay up to date with what’s trending and find fresh (perhaps viral) content idea inspiration.
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Make Use Of Relevant And Trending Hashtags
Hashtags are a crucial ranking component on TikTok since they help the platform’s algorithm classify your content. Therefore, you need to be aware of the appropriate hashtags to utilise if you want to learn how to become viral on TikTok.
Within TikTok, you may look up which hashtags are popular in your niche. Enter a term in the search field (without the hashtag), and once the list of results loads, touch the “hashtag” column to get a list of popular hashtags along with the amount of views that videos with these hashtags have received.
Utilise Popular Music
Audio is the secret of success in TikTok. Creators prioritise audio in their videos to the extent that they have access to the whole repertoire of music and sound effects.
You might want to think about paying special attention to the music, noises, and songs utilised in the videos you come across when browsing through your For You tab to see what’s hot.
By including them in your TikTok content, you can get a step closer to going viral. This is due to the fact that the platform’s algorithm actively suggests videos with trending audios to other creators who have already interacted with the audio, which is a terrific way to broaden your audience!
Post Frequently and Consistently
The quantity of activity (comments, likes, shares, etc.) a given video receives is one component TikTok’s algorithm takes into consideration. It doesn’t take into account whether a user has previously had successful videos.
This means that achieving TikTok virality essentially comes down to fundamental math. Since every video has an equal chance of becoming popular, the more frequently you publish, the better your odds are. Additionally, as the saying goes, “practise makes perfect,” so you may improve your TikToking abilities by taking advantage of every video opportunity.
Having said that, you don’t have to post every hour or every two hours. The TikTok trend duration, which according to the current study is three to five days, serves as a solid benchmark.