Selena Gomez’s Rare Beauty Tops Celebrity Beauty Brands

Guess what? Selena Gomez’s beauty brand, Rare Beauty, has won the race among celebrity beauty brands! It’s now the number one brand, leaving Kylie Jenner and Hailey Bieber behind.

A company called Fresha, which deals with beauty and wellness stuff, did a study. They looked at different things to decide who’s the best. Rare Beauty got a big score of 94.5 out of 100, which means it’s super popular.

Kylie Jenner’s brand, Kylie Cosmetics, came in second place with a score of 88.42 out of 100. Hailey Bieber’s brand was way down at number nine, with a score of 64.04.

So, how did they figure this out? They looked at things like how many people search for these brands on TikTok, how many followers they have on Instagram, and how many times people talk about them on TikTok.

Rare Beauty started in 2020 and has been doing really well. They have 6.1 million fans on Instagram, and their hashtag gets a massive six billion views every year. People also search for it a lot, making it the second most popular brand each month.

But Selena Gomez isn’t the only famous person with a beauty brand. Other stars like Lady Gaga, Maria Sharapova, Jeffree Star, Ariana Grande, and Rihanna also have their own brands.

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In the world of beauty, Selena Gomez’s Rare Beauty is now the boss, proving that she’s not just good at singing and acting but also at making people look beautiful.