For its flagship brand, Pepsi, PepsiCo recently revealed a new logo in an effort to update its look and appeal to a younger market.
The brand’s well-known red, white, and blue color palette is still present in the new logo, which also includes a new “smile” shape intended to convey happiness and optimism.
The new logo represents Pepsi’s first significant makeover in more than ten years and is a part of a larger initiative by the business to remain competitive and relevant in a market that is becoming more congested.
Greg Lyons, chief marketing officer at PepsiCo, stated that the company’s new brand identity “is a reflection of our brand’s passion and soul and is our way of reinforcing our commitment to consumers.”
In some areas, the new logo has already begun to appear on Pepsi goods; it is anticipated that this will happen globally over the next several months.
In addition to unveiling a new logo, Pepsi is also launching a new marketing campaign that highlights the company’s enduring dedication to optimism and positivity.
While some customers applauded the new logo for its contemporary and positive appearance, others criticized it for being overly straightforward and generic.
There have been allegations of plagiarism when some people saw how similar the new design is to the emblem of a well-known streaming service.
PepsiCo, however, is still dedicated to the new logo and the larger branding initiative that it represents despite these complaints.
According to Lyons, “We think that this new brand identity will resonate with customers and assist us to continue growing and evolving as a company.”
The Pepsi brand, which has long been associated with a daring and iconic design, has undergone a substantial change as a result of the new logo.
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It remains to be seen whether the new design will appeal to consumers, but one thing is certain: PepsiCo is determined to advance the brand in innovative and interesting ways. The company is not happy to sit on its laurels.