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Facebook’s Top Priority Is To Counter TikTok.
The company’s executives as well as Zuckerberg himself have made that clear on various occasions. As such, the social networking giant has now unveiled how it is going to completely redesign the app to take on TikTok.
Facebook is Working On A Redesign For Its Feed
The development comes to light from a Facebook memo that was shared by an executive and ended up being published by The Verge. As per the document, Facebook is working on a redesign for its feed that will prioritize recommended content from creators, pages, or other people you don’t follow.
Memo Was Shared By The Head Of The Facebook
The memo was shared by the head of the Facebook app Tom Alison.
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It says that the brand aims to turn into a “Discovery Engine” which focuses on recommendations like TikTok’s “For You” tab.
Tab Will Only Focus On Your Activity
These recommendations come from “unconnected content”, and users will see fewer posts from friends and family. This tab will only focus on your activity, similar to Instagram’s Explore tab.
Plan Includes Bringing Messenger’s Inbox
The plan includes bringing Messenger’s inbox into the Facebook app to encourage people to share content from the Discover Engine.
It is not clear how long it will take Facebook to implement the said changes, but from the looks of it, it sounds like a major overhaul that could take some time.
