Urooj Niazi 
human vs ai influencers future of digital marketing
Social media has entirely transformed the digital marketing scene for multiple brands across the globe. Influencer marketing has become one of the most important tools in the digital space.
Platforms like Instagram, TikTok and YouTube are turning the general public into digital celebrities. Some of these human influencers are actually earning in millions, through brand collaborations and more methods.
But it seems some changes are coming to the digital marketing landscape. AI influencers are under the spotlight. These computer-generated personalities, designed to look and operate like real humans, are capturing the attention of brands and audiences alike.
AI influencers are not science fiction anymore
AI influencers feature hyper-realistic looks, curated personas and 24/7 accessibility. Do you think they can change the rules of the game?
But that is not the big question. The elephant in the room is: do brands prefer AI influencers or are they still interested in human influencers? Let us understand.
AI influencers are not science fiction anymore. They are here, in reality. Brands are finding these digital personalities controlled by artificial intelligence more consistent and reliable as they are not that prone to scandals as their human counterparts.
Unlike humans, AI influencers also do not need accommodations or personal perks. They same to be more cost efficient and can produce unlimited content across multiple platforms, such as Instagram, TikTok and YouTube.
But AI influencers are not capable of one big thing: authentic human connection. Consumers trust human influencers because they share personal experiences, real emotions and genuine opinions. This kind of emotional engagement and reliability has not been fully replicated by AI.
