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1.5 Billion People Monthly Tune Into Short Video: Youtube
YouTube on Wednesday said that around 1.5 billion people monthly tune into its Shorts video feature, which competes with TikTok – the global sensation.
Meta & Alphabet Added Short Form Video Sharing Format
Facebook-parent Meta and Alphabet-owned YouTube both added short-form video sharing formats to their platforms after TikTok – which last year said it topped a billion users – became the competition.
YouTube Shorts went live about two years ago, adding videos of 60 seconds to the mix of offerings on the app.
Billions of People Watched Short Video: Neal Mohan
“Shorts have really taken off and are now being watched by over 1.5 billion logged-in users every month,” YouTube chief product officer Neal Mohan said.
“We know the product will continue to be an integral part of the YouTube experience moving forward.”
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Last year, YouTube initiated a $100 million fund to “reward creators” whose clips attract audiences to the online stage.
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YouTube has also put the tech titan’s advertising skills to work, helping content creators generate income from content on the platform, which got in billions of dollars in revenue in 2021.
Creators Are Taking Advantage Of Podcasting, Shorts: VP of Americas Tara
“Creators are taking advantage of podcasting, shorts, and live streaming at YouTube in a multi-platform approach,” said vice president of the Americas Tara Walpert Levy.
“This approach is yielding real results; channels uploading both short and long-form content are seeing better overall watch time and subscriber growth than those uploading only one format,” Levy said.
She termed YouTube a one-stop-shop for people to “show their creative muscles.”
TikTok, an app owned by China-based ByteDance, began letting users upload slightly longer videos, raising the length to 10 minutes from 3 minutes.
