Urooj Niazi 
google’s ai ads to enhance digital marketing in pakistan
Google AI Ads Coming to Pakistan Soon
Google has announced it will launch its Ads in AI Overviews feature in Pakistan before the end of 2025. This means the business community in Pakistan will soon be able to have ads in the AI-generated overviews presented in Google Search. These summaries are called AI Overviews and are currently used by more than 1.5 billion users worldwide. Quick answers based on the users’ search queries show up, and now they will have related ads showing. This allows brands in Pakistan to reach customers before they get started on the journey-we at the top of the funnel have not seen this before . This enhances the effectiveness and timeliness of marketing practices. The ad format actively uses the Google Gemini AI to understand the user’s intent from the search terms, and the ads are inserted to match the topic and content offered in the overview.
Businesses will not need to make any significant changes; if they are running Search or Shopping ads, they are automatically eligible to advertise in AI Overviews. Google is launching additional tools such as AI Max for Search, image and video creators (Imagen and Veo), and a smart assistant for campaign management. These products will help businesses produce better ads with less effort. According to Google’s Sapna Chadha, these tools are made for today’s fast-growing digital world: “They’re faster, more creative, and more personalized.”With this update, businesses in Pakistan will be able to develop new online growth, visibility, and online experiences – all based on smart AI.
