pakistan 
On Wednesday, Pakistan’s new low-cost carrier, Fly Jinnah, revealed its visual brand identity.
With its brand name abbreviation ‘FJ’, Fly Jinnah adopted vibrant red as its colour to reflect the modern and young spirit of the airline.
The brand identity and logo consists of a round-shaped symbol with its unique font, reflecting continuity and motion, according to a statement released by the airline.
FJ’s brand values are ambition, sincerity, and inventiveness. The brand wants to offer its customers true value and connect communities across the globe. It wants to stay honest and go by the willingness to achieve and grow, crafting creative solutions while staying focused, practical, and efficient.
Fly Jinnah’s aircraft livery shows a modern airline that is energetic, aspiring, and constantly on the move.
Fly Jinnah is owned by one of Pakistan’s leading and most diversified conglomerates, the Lakson Group. It is the fourth private airline of Pakistan, established to play its part in the growth of the national economy by creating new jobs. It also intends to support core national sectors such as hospitality and tourism.
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Speaking on the launch of the airline, Chairman of Fly Jinnah, Iqbal Ali Lakhani, said: “The reveal of Fly Jinnah’s identity was chosen carefully to signify the evolution and progression of Pakistan’s aviation needs.”
“Fly Jinnah will serve Pakistan’s aviation industry. It also aims to contribute to Pakistan’s infrastructure, business travel, tourism, and the creation of new jobs. Fly Jinnah is set to be the catalyst to Pakistan’s economic growth,” he added.
Lakhani said, “We are proud to have the Middle East and North Africa’s first low-cost carrier (LCC) operator, as our partner in this venture.”
According to the airline’s owner, “Fly Jinnah is obtaining its local air operator’s certificate, which will allow the airline the right to operate flights.”
