Adeel Hassan 
Rising Consumer Trends in Traditional Societies
The Valentine’s Day expenditure is experiencing phenomenal growth even in the traditional conservative markets. After being regarded as a Western festival, the event has been gradually acquiring a commercial momentum in portions of South Asia as well as the Middle East. Retailers claim that there has been an upsurge in the demand for flowers, chocolates, jewellery, and dining out experiences because younger consumers are adopting global trends in the light of social media exposure.
This has been further sped up by e-commerce sites and online payment systems. Couples can easily celebrate in a discreet way by promoting online, using influencer marketing, and getting special discounts when they are taking part in seasonal sales. Localisation of campaigns where businesses target appreciation and family-friendly gifts is also a way for businesses to adjust to cultural sensitivities.
Youth Influence and Social Media Power
One of the biggest causes of the spending during Valentine’s Day is the increase in the number of young people in the region. The younger generations are reinventing traditions with increased disposable incomes and a higher level of digital connectedness. Social media enhances the aspirational living styles and prompts the desire to take part in international festivals.
The day has become more of a celebration of love, both between friends and relatives, thus enabling it to be culturally flexible. Consequently, the amount of money spent on Valentine’s Day is ever-growing, a behaviour that depicts the shifting consumer behaviour even in the conservative set-ups. Visit homepage for more updates.
FAQs
1. Why do people consider Valentine’s Day popular in the conservative markets?
It has become more acceptable due to globalisation, youth influence, and exposure to social media.
2. Which products are the most sold?
The best sellers are flowers, chocolates, jewellery, perfumes and restaurant bookings.
3. What is the marketing strategy adjustment of the brands?
Messaging is localised so as to highlight family values and appreciation.
