YouTube has released its End-of-Year List for 2024, highlighting the most popular videos in Pakistan.
The 2024 edition features three categories: Top Trending Videos, Top Music Videos, and Top Creators. The data reveals a 60% increase in the number of content hours uploaded by Pakistani creators over the past year.
These creators have gained significant international attention, with over 65% of their watch time coming from audiences outside Pakistan.
Rajab’s Family has emerged as the top YouTube channel in Pakistan for 2024, dominating the list of most watched videos and creators on the platform.
Known for its engaging and realistic family content, Rajab’s Family has captivated millions of viewers, consistently topping the YouTube charts.
The content, which combines humour, lifestyle and everyday experiences, resonates deeply with audiences across Pakistan. The success of Rajab’s Family underlines the growing influence of local content creators in the global digital space. The success of Rajab’s Family underlines the move towards digital entertainment and Pakistan’s growing presence on the global YouTube scene.
Among the most notable Pakistani creators of 2024 after Rajab’s Family we list: Anaya Eshaal Family, Arshad Reels, UR Cristiano, Ducky Bhai, Sistrology, and others, reflecting a diverse range of content from family vlogs to lifestyle and health topics.