TikTok BookTok 2.0: Gone are the days of just holding up a book and exclaiming ‘5 stars’

TikTok is one of the most important social media platforms in 2025. Brands in different sectors from across the globe are using TikTok to expand their audience size and enhance sales numbers. Influencers are earning millions through brand deals and promotions.

You can find a number of fun TikTok trends, including ‘Day In My Life’ micro-vlogs, ‘Reversed Aging Trend’ and ‘TikTok BookTok 2.0’. This article focuses on the BookTok community – something that once used to be just a cozy corner to share book recommendations.

In 2025, creators are embracing the roles of fictional characters, bringing their emotions and internal struggles to life. This is something similar to reading getting cinematic. You are going to find this TikTok trend quite interesting and engaging.

“This Book Ruined Me” – Mini-trend in TikTok BookTok 2.0

In TikTok BookTok 2.0, creators in different countries are screen recording their Kindle or e-reader highlights of emotionally charged lines from books and using dreamy music and soft visuals for a better experience. These are like emotional trailers.

Many authors are also joining this trend on TikTok, either by reacting to fans’ content or creating their videos using their characters’ voices and scenes. Self-published authors in particular are finding success through direct engagement.

There is a mini-trend in this TikTok BookTok 2.0 trend itself. You can find creators dramatically sharing about a book that affected them emotionally – using trending audios and stunned emotions for added drama – and encouraging others on the internet to read it.